Build the sales machine right from the beginning to increase valuation, create defendable, predictable growth, and generate revenue that doesn’t rely on the Founder.

Startup Sales Machine Buildout

  • What we deliver.

    It’s popular, especially in the tech space, for other consultants to create a “brand new” way of doing things when it comes to sales systems. At Dark Horse Strategic, we believe simple, common sense operating systems that have been around for decades can easily be adapted to startups and their unique challenges. When you start with simple, you create a system that is nimble, easy for everyone to understand, and can scale easily when the time is right. Add complexity as you go, don’t build complexity into the system.

    We give you a simple, custom, installable sales operating system designed to fit your current GTM model and evolve with your growth.

    You get:

    1. Sales System Blueprint

    Ideal Customer Profile (ICP) with targeting logic

    Deal lifecycle stages mapped to real buyer behavior

    Conversion points and handoff rules

    Sales process from first touch through closed-won

    2. Messaging & Cadence Infrastructure

    Persona-driven messaging frameworks

    Cold outbound and warm follow-up cadences

    Demo/discovery call flow and objection handling guide

    Sample email + call scripts tailored to your space

    3. CRM Structure & Performance Layer

    Opportunity stage mapping (for HubSpot or Salesforce)

    Required fields, activity tracking, and reporting structure

    Benchmark KPIs for activity, conversion, and velocity

    Dashboard-ready reporting framework

    4. Team Design & Execution Rhythm

    Role clarity for AE, BDR, founder, or hybrid setups

    Compensation model guidance

    Weekly sales meeting rhythm and coaching structure

    Ramp plan and activity targets for new reps

  • Who it's for.

    This service is designed for SaaS and B2B tech startups that:

    Have traction or early funding, but no formal sales system

    Are relying on the founder (or luck) to drive deals

    Want to scale revenue without scaling chaos

    Need a sales motion that’s repeatable, coachable, and investor-ready

    Don’t want another outsourced SDR agency or bloated tech stack

  • How it works.

    Timeline: 4–6 weeks


    Engagement Structure:

    Week 1: Discovery (market, motion, team, data)

    Week 2–3: System Design

    Week 4–5: CRM Build + Messaging Setup

    Week 6: Leadership handoff + team walkthrough

    We stay on for 30 days of post-implementation support to help you stabilize and refine the system.

  • Deliverables.

    PDF Sales System Blueprint

    Messaging & Cadence Toolkit

    CRM Field & Stage Map (custom to your platform)

    Sales Dashboard Configuration Guide

    Execution Rhythm Calendar

    30-Day Tuning Support

  • The investment.

    Flat-Fee: $12,000 – $15,000
    (Pricing varies by CRM complexity and team size)

  • Why Dark Horse.

    We are not SaaS “growth hackers.” We’re a sales systems builder.

    After two decades designing and scaling B2B sales organizations, we’ve seen what works — and what breaks.

    We don’t sell theory. We build the structure your team can actually run — and scale — without us.

    If you're ready to stop winging it and start scaling with intention, let’s talk.

Let’s have a conversation

Let's have a quick virtual call to see if we should work together. No pressure, just a conversation. If it seems right, we can set up a longer meeting to discuss your team's needs. If you decide this isn't for you, we'll part ways and keep in touch in case you need us in the future.